Digital Marketing & Technology Exploration
Viral marketing doesn’t always mean some creative agency spends hours planning some convoluted video in a lounge style office. Digital word of mouth can come from any level of your business and even the smallest action can have a huge effect as this piece of organic viral marketing shows; 70,000+ likes and counting, oh and [...]
If you’re on the internet for any amount of time you are bound to run in to one of these new Facebook instant access buttons. The question is what are they? When Facebook opened up their app ecosystem they left a small loophole which thousands of marketers around the globe are now exploiting to build [...]
Google is evolving. Earlier this year they released the Google+ project to much fanfare. The question in everyones mind was “Is this a Facebook killer?” but really this may have been the wrong question. I have been using Google+ for a few months now and recently added my first Google+ business pages. Although many features [...]
There is no point in getting viewers who simply click through to your site and pass on. This isn’t any more productive than window shoppers in the high street, except if you’re advertising via PPC you are actually paying for the ‘pleasure’. You make money online when you capture that traffic and convert the “lookers” [...]
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