Daniel McClure is a Marketing Technologist and founder of The Modern Entrepreneur. He has worked with thousands of businesses around the globe. You can also find him traveling the world as a digital nomad whilst enjoying; surfing, SCUBA diving, snowboarding, good food, coffee & festivals.
There is no point in getting viewers who simply click through to your site and pass on. This isn’t any more productive than window shoppers in the high street, except if you’re advertising via PPC you are actually paying for the ‘pleasure’. You make money online when you capture that traffic and convert the “lookers” […]
12 Secrets For Converting Traffic Into Sales Read More »
As technology has evolved the cost of providing many products and services has fallen to practically zero leading to the dawn of the Freemium era. Forward thinking companies have embraced a business model that we’ve come to know as Freemium. The model combines two different words and ideologies; free and premium, bringing them together to create
Freemium: The Online Business Model of The Future Read More »
If you are seriously interested in making websites. Your best bet for learning HTML is using http://www.w3schools.com/ as a reference and getting hold of a decent walkthrough. Have a clear idea of what you want in advance and then work it out as you go along. Also make a habit of viewing the source code of various
Should You Learn to Build Websites? Read More »
AuthorRank is a term that was first coined by Matt Cutts in an interview earlier this year. The general concept as I understand it is that every content creator on the web will have their own profile that links all of their content together. The sum of this content as a whole will be used to ascertain how
AuthorRank Explained: The New Rules of Search Engine Optimization Read More »
If you are involved in the world of affiliate marketing then it is likely you’ve heard of CPA as some underground secret society where people are making fortunes online. Indeed this was the view that many have when they first start investigating exactly what CPA is, I know because I was one of them. I
(CPA) Cost Per Action Marketing: What’s it All About? Read More »
Private Label Rights content is content that is licensed for use by another entity. It can be a useful addition to a website and a great way to provide additional value without creating more content yourself. It can also make up a great part of your longer term content strategy. When deciding whether you should
How much PLR (Private Label Rights) content can I use in my website? Read More »
If you’ve been involved in interner marketing for any amount of time it’s likely that you’ve come across one or more of these offers. Their distinctive features are usually a free or low cost package which is then automatically enrolled into a monthly subscription. In essence there is nothing wrong with this marketing practice however
The Death of Forced Continuity Read More »
Today LinkedIn announced Twitter integration between user profiles and Twitter feeds. Not only will you be able to make your Twitter account visible on your profile you will now be able to share your Tweets on LinkedIn profile. It has long been established that LinkedIn is the dominant Social Network for professionals. The focus on
Twitter Gets Linked In – The Social Networks for Professionals Read More »
When sharing content online you won’t always want to be using the full url of a website. That’s why if you have any social media profiles at all it’s likely you’ve come across a link that looks something like this: http://tinyurl.com/m8elgew These links are usually set up through a third party site where you simply
Go Try This: Dynamic URL Redirection for The Modern Marketer Read More »
If you’ve ever actually sat down and created your own website you will be more than aware of the font limitations of current technology. The main problem is that any users who don’t actually have the font installed on their computer will see the default font (i.e. Times New Roman or similar) and not the
Using Non-Standard Fonts in Web Development Read More »
To some degree everyone tends to get that feeling of dread when handed a huge contract to crawl through. Some of us suck it up and read it all, others scan and often the majority have grown so weary that they’ll just sign and agree straight up. When you sign that contract thought, do you
The Contract is Your Friend… (Yep Small Print Too!) Read More »