Email Marketing

Email Marketing is one of the best ways to directly reach a consumer online. There have been many challengers over the years, most notably Social Media, but email refuses to die. As such it is one of the most powerful tools in the modern marketers arsenal and when paired with marketing automation tools those powers can be amplified.

In this section we look at the best practices that have evolved in email marketing, the best tools for sending mass emails, and the latest tactics and development tricks for creating more engaging emails.

ActiveCampaign Review

ActiveCampaign Review: From Email Marketing to Marketing Automation

Email is often said to be one of the most profitable marketing channels for online business. All the more reason to make sure that you choose the right platform. So before I begin the full ActiveCampaign review I want to provide a little context… The Old Days of List Based Email Marketing Autoresponders Traditional email […]

ActiveCampaign Review: From Email Marketing to Marketing Automation Read More »

ActiveCampaign Tagging Strategy

How to Improve Your Marketing Automation With a Full Tagging Strategy for ActiveCampaign

Tags are one of the most powerful tools in marketing automation software such as ActiveCampaign. They bring key Contract Relationship Management (CRM) benefits to email marketing. To really take advantage and feel the benefits it pays to plan and develop a full tagging strategy. I, like many, started out using email marketing list based software such as Aweber. Over time

How to Improve Your Marketing Automation With a Full Tagging Strategy for ActiveCampaign Read More »

Facebook Leads

How to Build An Email Marketing List From Within The Facebook Newsfeed

Facebook can be a powerful tool for building an audience online and a recent update may have just bought things back to the “Good Ol’ Days”. If you had a Facebook page several years ago you probably remember when you could drive ads straight to a newsletter subscription on your app on your page. It

How to Build An Email Marketing List From Within The Facebook Newsfeed Read More »

Scroll to Top