Marketing

Marketing is often described as the process of getting the right product, to the right person, at the right time. When we all lived and shopped locally this process was a lot simpler but in a globally connected economy the act of marketing seems to change almost daily.

In this section we explore modern marketing methods and strategies, as well as analysing existing campaigns to reveal what is working right now.

Facebook Instant Articles Analytics

How to Add Google Analytics to Facebook Instant Articles for WordPress

To add Google Analytics to Facebook Instant Articles for WordPress then you will need to add some extra code to your website. The official Instant Articles for WP plugin allows you to add the snippet in your advanced settings. If you’re not already using this plugin, then I highly recommend you do and set that up first.

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Facebook Leads

How to Build An Email Marketing List From Within The Facebook Newsfeed

Facebook can be a powerful tool for building an audience online and a recent update may have just bought things back to the “Good Ol’ Days”. If you had a Facebook page several years ago you probably remember when you could drive ads straight to a newsletter subscription on your app on your page. It

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