I recently came across this infographic from QuickSprout on how to optimize a landing page and thought it was worth sharing. Once you've started driving traffic to a landing page it is important to do as much as you can to optimise your pages as small changes can lead to big changes in conversion. Whether you pay for traffic or not, optimising your pages will ensure that you are getting the most out of your clicks.
Courtesy of: Quick Sprout
Pretty good infographic!