One of the most overlooked parts of social media marketing is retaining full control of your content. This post isn’t about checking the terms of conditions to understand copyright but actually taking steps to prevent losing access to your own content if your account gets banned or the service closes down. You’ll also discover a few […]
Social Media Backups and Data Analysis For Marketers Read More »
If you run a business with a physical presence or only service your local area then you will want to take advantage of Local Marketing Listings. These are the modern equivalent of the old school business phone book and you can occasionally get leads depending of the type of business. However one of the other
Local Marketing Listings [UK Edition] Read More »
In a world where hacking attacks seemingly make the headlines weekly (almost daily if you follow tech circles!), it is more important than ever to take every step you can to protect your website. As this site has evolved into a place where we directly sell products on the site we knew it was equally important
Why We Enabled SSL And You Should Too Read More »
If you really want to connect with your audience online you need to be relatable and whilst that may happen by chance every now and then, to craft content and deliver products that continuously resonate you need to be able to understand your audience on a deeper level. This is where the customer persona canvas and marketing avatar comes into
Connect With Your Audience: Introducing the Customer Persona Canvas Read More »
I recently came across this infographic from QuickSprout on how to optimize a landing page and thought it was worth sharing. Once you’ve started driving traffic to a landing page it is important to do as much as you can to optimise your pages as small changes can lead to big changes in conversion. Whether
Landing Page Optimisation Infographic from Quicksprout Read More »
When writing content for your site the end goal should always be to deliver the content that your audience wants and needs. However with so much noise online it is more important than ever to also create content that is not only in demand but also easily to find in the search engines. Rather than
Scribe SEO – Search Engine Optimisation Software Read More »
I’ve spoken before about building your customer avatar so you can connect with your audience on a deeper level. Essentially you build up a profile of what your average customer looks like so you can communicate more effectively. One of the activities we recommend is thinking about what other sites your customers might visit but
Little Customer Avatar Trick for Discovering Sites Your Audience Visits Read More »
Advent Calendars have been a popular tradition throughout the world since for years and their appeal is almost universal. Every day in the run up to an event like Christmas you open a door and get a little gift. The format breeds excitement even if the gifts is as small as a piece of chocolate.
Seasonal Marketing with Promotion Calendar for WordPress Read More »
When creating a content focused website one of the first things you will need to decide on is the types of content that you will be offering your audience. This will have a big influence on the way that you ultimately choose to structure your site. If you are creating a tightly focused training on a
Leverage Scheduled Content for Membership Sites Read More »
When it comes to subscription based sites there are a whole host of things that you can do to increase the length of time that someone remains subscribed. Most of these can be developed or added in over time but one strategy works best when you first launch and that is the concept of grandfathered
Grandfathered Pricing: Launching With Built-In Retention Read More »
Whilst it’s not often you could say a Hollywood celebrity might just be the positive spokesman for entrepreneurship to the modern generation, however it seems like Ashton Kutcher may have just pulled it off. He recently won a Teen Choice 2013 award and rather than roll into a list of “thank you”s he launched into
Ashton Kutcher: Voice of The Modern Entrepreneur Read More »