Email Marketing

ActiveCampaign Review

ActiveCampaign Review: From Email Marketing to Marketing Automation

Email is often said to be one of the most profitable marketing channels for online business. All the more reason to make sure that you choose the right platform. So before I begin the full ActiveCampaign review I want to provide a little context… The Old Days of List Based Email Marketing Autoresponders Traditional email […]

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ActiveCampaign Tagging Strategy

How to Improve Your Marketing Automation With a Full Tagging Strategy for ActiveCampaign

Tags are one of the most powerful tools in marketing automation software such as ActiveCampaign. They bring key Contract Relationship Management (CRM) benefits to email marketing. To really take advantage and feel the benefits it pays to plan and develop a full tagging strategy. I, like many, started out using email marketing list based software such as Aweber. Over time

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