When paying for traffic with pay per click (PPC) placements every click counts and negative keywords can be the key to ROI by keeping the bad traffic out.
Any business that has been active for a while will start to develop certain complexities and some of them may be hurting your business. Whether it is the way that a customer signs up for your newsletter, the system you have for accepting payments or even just the way they find information on your site. […]
One of the most overlooked parts of social media marketing is retaining full control of your content. This post isn’t about checking the terms of conditions to understand copyright but actually taking steps to prevent losing access to your own content if your account gets banned or the service closes down. You’ll also discover a few […]
In a world where hacking attacks seemingly make the headlines weekly (almost daily if you follow tech circles!), it is more important than ever to take every step you can to protect your website. As this site has evolved into a place where we directly sell products on the site we knew it was equally important […]
If you really want to connect with your audience online you need to be relatable and whilst that may happen by chance every now and then, to craft content and deliver products that continuously resonate you need to be able to understand your audience on a deeper level. This is where the customer persona or marketing persona comes into play. It […]
I recently came across this infographic from QuickSprout on how to optimize a landing page and thought it was worth sharing. Once you’ve started driving traffic to a landing page it is important to do as much as you can to optimise your pages as small changes can lead to big changes in conversion. Whether […]
When writing content for your site the end goal should always be to deliver the content that your audience wants and needs. However with so much noise online it is more important than ever to also create content that is not only in demand but also easily to find in the search engines. Rather than […]